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Introduction to UX Design

Introduction to UX Design

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Prahlad Inala
ยทJan 1, 2023ยท

4 min read

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Table of contents

What is UX(User Experience)?

UX enhances user satisfaction with a product by improving the usability, accessibility, and pleasure of interacting with the product.

(OR SIMPLY)

How does a person, the user feels about interacting with or experiencing a product? Here a product can be a good, service, or feature.

For a user to have a good experience the product must be usable, equitable, enjoyable, and most important thing is it should be useful as well.

Jobs in the field of User Experience(UX) Designer

  1. Interaction Designer: They focus on designing the experience of a product and how it functions.

  2. Visual Designer: They focus on how the product or technology looks. Logos, illustration, font color, font size, layouts, etc.,

  3. Motion Designers: They think about what it feels like for a user to move through a product. smooth transitions between pages.

  4. Graphic Designer: They create visuals that tell a story or message. They focus on the physical appearance of a product.

  5. UX Designer: They focus on how users interact with a product.

  6. UX Researcher

  7. UX Writer

  8. Production Designer

  9. UX Engineer

  10. UX Program Manager

  11. Conversation Designer

  12. VR/AR Designer

Product development life cycle

The process used to take a product from an idea to reality

  1. Brainstorm

  2. Define

  3. Design

  4. Test

  5. Launch

What is a Good Design

A Good Design needs to have the following characteristics:

  1. Usable: The Design, structure, and purpose of the product are clear and easy to use.

  2. Equitable: The Designs are helpful and marketable to people with diverse abilities and backgrounds.

  3. Enjoyable: The Design delights the user and fosters a positive connection with them by addressing the user through feelings.

  4. Useful: The Design should solve the user's problems

Example: Food Delivery App

  1. Usable: Add to Cart, Back to home, and Checkout buttons

  2. Equitable: Translate feature

  3. Enjoyable: Images (visual appearance)

  4. Useful: Filter feature (narrow down the search)

Job Responsibilities of entry-level UX Designers

  1. Researching

  2. Wireframing

  3. Prototyping

  4. Creating information architecture

  5. Communicating effectively

Types of UX Designers

There are 3 types of UX Designers

  1. Specialist Designer: One Particular UX Design role

  2. Generalist Designer: Having hands-on with multiple UX Design roles. User Research, Branding, User flows, UX Writing, Visual Design, Prototyping, Production Design, Information architecture, and Usability Testing.

  3. T-Shaped Designer: Specialized in one kind of UX Design and has a breadth of knowledge in other Areas.

Work in a cross-functional team

Example: Building an app for Ordering food.

  1. Product Lead: Decides the scope of the project.

  2. UX Researcher: Tries to understand user trust.

  3. Interaction Designer: Figures out the flow for ordering.

  4. Visual Designer: Thinks about how to make it easy for users to find allergy-free food in the product.

  5. Engineer: Bring wireframes and prototypes to life.

  6. Program Manager: Ensure clear and timely communication across the team.

Who is the User?

A user is any person who uses a product

Who is the End User?

An end user is a specific audience a UX designer creates something for.

Goals of a good user experience

  1. Is the product easy to use?

  2. Is the product equitable?

  3. Does the product delight the user?

  4. Does it solve the user's problem?

Prioritize the User

  1. User-Centered/ Human-Centered Design Framework: This Design Framework puts the users front and center.

  2. Design Thinking Framework: A way to create solutions that address a real user problem.

Human-Centered Design

Human-Centered or User-Centered design is a creative approach to problem-solving. It's a process that starts with the people, You're designing for and ends with new solutions that are tailor-made to suit their needs.

Human-Centered Design Mindset

  1. Empathy

  2. Optimism

  3. Embrace Ambiguity

  4. Make it

  5. Learn from Failure

  6. Creative Confidence

  7. Iterate

Design Thinking Framework

A way to create solutions that address a real user problem and one functional and affordable.

The Process starts with

  1. Empathize - What user really need

  2. Design - Problem Statement

  3. Ideate - Brainstorm

  4. Prototype - Scaledowm product

  5. Test - Test Prototype to user

Design Thinking

  1. People

  2. Business Objective

  3. Design

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