What is Digital Marketing

What is Digital Marketing

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Firstly What is Marketing?

Marketing is the process of making our product saleable. These in turn must satisfy the customer needs. There are some tactics and tricks that help the product or the services given by the company to be sold.

In ordinary Marketing, the marketing person will interact with the customer directly and discuss or tries to convince the customer to make him purchase a product or service.

Types of Marketing:

  1. B2B Marketing
  2. B2C Marketing
  3. C2B Marketing
  4. C2C Marketing

All the things are being online day by day. Why not in marketing?

Yes, the solution to marketing online is Digital Marketing. The term Digital Marketing might tense you but basically, Digital Marketing is the to market the product or the services online.

Digital Marketing has evolved due to the rapid growth of people purchasing online via eCommerce stores like Flipkart and Amazon.

You might have seen some advertisements online on the web pages or the website that you have previously searched on eCommerce sites. This is one of the ways of marketing online i.e., Digital Marketing.

What is Digital Marketing?

In short, it’s is advertising delivered through digital channels. Channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.

Digital Marketing is the strategy that is used by digital marketers.

Types of Digital Marketing:

  1. Search engine optimization (SEO)
  2. Search engine marketing (SEM)
  3. Content Marketing
  4. Social Media Marketing(SMM)
  5. Pay Per Click Advertising (PPC)
  6. Affiliate Marketing
  7. Email Marketing

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